Brands Built with Purpose
Our brand development approach focuses on creating distinctive hospitality concepts that combine cultural relevance with strong commercial viability. From brand identity and guest experience to operations and governance, each brand is designed to ensure consistency, elevate experience quality, and deliver long-term sustainable performance.
Hotel & Resort Brands
Our hotel and resort brands are developed to reflect their location, deliver memorable guest experiences,...
Food & Beverage Brands
Our food and beverage brands are built around clear culinary concepts, memorable dining experiences, and scalable operational models.
Morini is a restaurant within Jareed Hotel that offers an exceptional dining experience blending the...
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TAO Lounge
TAO is a pioneering dining brand established in Riyadh in 2004, offering a diverse selection...
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TAO Bistro
TAO Bistro is an extension of the TAO brand, offering a distinctive selection of international...
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TAO Just Desserts
TAO Just Dessert is an extension of the TAO brand, offering a distinctive selection of...
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TAO Catering
TAO Catering is an extension of the TAO brand, inspired by Tao Lounge and Tao...
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Lifestyle & Services Brands
Our lifestyle and services brands enhance hospitality destinations by supporting guest wellbeing and operational excellence.
Jimam Spa
Jimam Spa is a luxurious 5-star wellness center located within Jareed Hotel, offering a complete relaxation experience led by a...
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Jareed Laundry
Jareed Laundry specializes in premium garment care, with a professionally trained team experienced in handling high-end fabrics and selecting the...
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